Kotaku

Cyberpunk 2077 Artist Says Controversial In-Game Image Is Commentary on Corporations

Heather Alexandra
 

A screenshot from Cyberpunk 2077 featuring a hypersexualized advertisement depicting a trans woman drew skepticism today on social media. The artist responsible has spoken up claiming no offense was meant and that the art is a commentary on corporate marketing. The image in question comes from an in-game advertisement for a product called Chromanticure, which appears to be a soft drink with multiple flavors that are meant to be mixed and matched. The screenshot containing the ad comes from an Nvidia announcement about ray-tracing in Cyberpunk 2077.

The advertisement features a sexualized female model with a large penis visible underneath her clothes. The slogan reads “mix it up. ” The somewhat-teasing slogan and prominent genitalia drew a reaction on Twitter, with some users expressing skepticism or confusion about the advertisement’s context and purpose. In an interview with Polygon, CD Projekt Red arist Kasia Redesiuk spoke about artwork.

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