Kotaku

Ubisoft Wants You Playing New Assassin’s Creed Games For Six Months Or More

Stephen Totilo
 

Back when last year’s Assassin’s Creed Origins was still a fairly new game, Ubisoft found an unusual way to brag about it. In a press release three and a half months after it launched, the company noted: “Average playtime per player expected to almost double. ”

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